Paid Media: Some Ads

For discussion Wednesday. We'll watch these in class, but if you have the chance, watch them now, and think about them in the context of your reading in Leighley. That is, do political ads matter? How? Who's the target for each ad: is it voters, or the media themselves?

• Johnson/Goldwater: The infamous Daisy ad
• Bush/Kerry: Ashley's Story
• Reagan/Mondale: It's morning again in America
• Bush/Kerry: Swift Boaters (see "Any Questions?") (see one Factcheck.org report on these ads here)
• Eisenhower/Stevenson: Housewife
• Santorum/Casey (Senate): Goodfellas?
• Nancy Johnson (House): Such a nice lady!
• Ross Perot 1992: Who's the best person?
  

If you want to suggest others, I'll add them to this list. And make sure to see the post below for some, you know, not too subtle hints about the quiz Wednesday.