It's about everything that matters, indeed

Sigh.

MSNBC runs commercials for itself in which Tim Russert solemnly explains why MSNBC covers politics: "It's about the war. Our sons and daughters. It's about the economy. Our jobs. It's about education. Our schools. It's about health care. Our families' well-being. It's about everything that matters."

MSNBC doesn't run any ads that claim that what really matters is whether the candidates choose to drink coffee or orange juice. But that's what the cable channel's brightest stars (Matthews is reportedly paid $5 million a year for this nonsense) chose to spend their time discussing last night.

Orange juice -- and bowling.

Read, weep.