Thursday, June 22, 2006

The Excluded Middle

Columbia Journalism Review on some classic tools of propaganda:

Throughout the summer of 2003, Gardiner documented incidents that he saw as information-warfare campaigns directed both at targeted foreign populations and the American public. By the fall, he had collected his analysis into a lengthy treatise, called “Truth from These Podia,” which concluded that “the war was handled like a political campaign,” in which the emphasis was not on the truth but on the message.

As his paper circulated among government and military officials that fall, Gardiner says he received a call at home one night from a spokesman for the chairman of the Joint Chiefs of Staff. He told Gardiner that his conclusions were on target. “But I want you to know,” the spokesman added, “that it was civilians who did this.”

The weaponization of information is not original to the war in Iraq, nor is it unique to any military engagement during what has come to be known as the information age. Journalists have always encountered wartime spin, they have been the targets of propaganda and selective leaks, and, on occasion, have been used for purposes of deception (which has resulted, in certain cases, in saving the lives of American soldiers). In The Art of War, which remains an influential text among military strategists though it was written during the sixth century B.C., the Chinese general Sun Tzu writes: “All warfare is based on deception. Hence, when able to attack, we must seem unable; when using our forces, we must seem inactive; when we are near, we must make the enemy believe that we are far away; when far away, we must make him believe we are near.”


Worth a read. Hat tip to Cursor, which is especially rich today.

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