From the Gray Lady:
CBS’s huge promotional campaign in advance of Katie Couric’s arrival as anchor of its evening news program paid a rich dividend, at least on her opening night: the broadcast drew 13.6 million viewers on Tuesday, its largest audience in more than eight years, according to preliminary estimates by Nielsen Media Research released yesterday by the network and its competitors.
. . . . . . . . . . . . .
Meanwhile, in another closely watched arrival on Tuesday, Rosie O’Donnell’s first morning as a co-host of “The View’’ on ABC was seen by an estimated 4.2 million viewers, roughly 54 percent more than the 2.7 million who watched on Sept. 6, 2005, the day after Labor Day last year, according to preliminary Nielsen figures provided by an ABC official only on condition of anonymity.
The Chart below from the same Times article is interesting, too, and confirms a point I made yesterday (those are my favortite kinds of Times articles, by the way): the CBS Evening News will be different, but not too different; and my guess is that the others will move even further away from "hard" news to "soft" news.
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